COMBINED CULTURE

Combined Culture is a collective of creatives who are committed to improving their respective communities through film and art. During 2016, CC focused on the issue of sexual assault and violence.

Objective: Highlight the prevention of sexual assault by emphasizing ways we can improve safety on college campuses and encourage conversations around consent.  

Problem: The epidemic of sexual assault affects nearly every person directly or indirectly while in higher education with 23.1% of females and 5.4% of males experience rape or sexual assault.

Insight: Because of a lack of communication, people sometimes engage in sexual situations that enter a grey area – where someone does not intend to hurt another person, but because they don’t check in with their partner, could be unknowingly crossing boundaries.

Solution: Present a new narrative that even when the perfect storm for negative incidents brew  – clothing, intoxication, flirting, prior encounters – talking about consent is key to sexual encounters and communication is not a buzzkill.

 Posters placed around campus and on screens promoting film.

Posters placed around campus and on screens promoting film.

 Social feed at video launch.

Social feed at video launch.

 Posters used to promote gallery.

Posters used to promote gallery.

 Description placed outside the gallery read by viewers before they entered the space.

Description placed outside the gallery read by viewers before they entered the space.

 100 balloons were released in the gallery – 80  white and 20 red (representing the 20% of women who become survivors of sexual assault while in college)

100 balloons were released in the gallery – 80  white and 20 red (representing the 20% of women who become survivors of sexual assault while in college)

 Artwork from the gallery.

Artwork from the gallery.

 Artwork from the gallery.

Artwork from the gallery.

Creative Direction: Tucker Stosic, Chandler Carrol, Timothy Farah

Strategic Direction: Emma Pindell, Benson Wink, Zach Cross

Writer: Larryn Ziegler, Sarah Vella-Labrador

Videographer: Johnny Hammond

Account: Gearold Seals, Duane Harris, Cameron Lewis, Chris Green

Art: Crystal Imah, Emily Leclerc, Macaihah Broussard, Stephanie Hastings

Photography: Blair Barnes, Thein Vo, Napat Noochalor, KJ Hellis