SCIENCE & MEMORY
Objective: Tell stories of change around data & story as related to complex issues of environmental change.
Problem: People are not only apathetic about climate change, not many of the know what it is or how it is affecting the world.
Insight: If you are able to bring in human connections to abstract scientific concepts, people are more likely to care and understand.
Solution: Tell these climate stories using multimedia tactics to tie environmental concerns to specific instances rather than global examples.