Objective:  Increase brand awareness of Snapple and drives sales throughout the nation.
Problem: The brand is in need of a unique, revitalized voice to stand out in culture and the beverage industry.
Insight: Each individual has a personal quirk that is endearingly odd, authentic, and just for you.
Solution: By encouraging everyone to celebrate who they are, Snapple will own authentic quirkiness – a trait inspired by the same personality that founded the brand.