STUMPTOWN

Objective: Create a campaign for Stumptown Cold Brew that boosts awareness and double sales in 2016.
Problem: Not many people outside of the PNW connect with Stumptown’s brand or know about cold brew coffee.
Insight: Our main idea came straight from a Stumptown Barista: "How you do anything is how you do everything."
Solution: Show Young Urban Creatives that Stumptown embodies the idea of hard work and premium quality.

Strategy: Rex NweremAngie Luchini, myself
Design: Serena Smith
Copy: Joseph McRobert